Topic outline
Understanding Strategy Development
Environmental, market, customer and competitor analysis
Case Reading: Harlequin Enterprises LTD: The Mira
DecisionStrategic options (Corporate level and business Level strategies): Competitive Strategies
HBS Reading: Corporate Strategy, Module Note Bharat N.
Anand Product numberNeeds, Challenges and Opporunities analysis of a market
Case: Unilever In India- Giving a new life to Lifebuoy
Strategic Capability
Value chain analysis Core Competences
Reading: Putting Your Finger on Capability
HBS Case: The Wine Industry :Andrew C Inkpen ,Rod Philips
The stakeholder concept
Different Models of stakeholder theories, Power,
Legitimacy and Urgency perspectivesReading: The Brent Spar Incident: "A Shell of a Mess",
Study week (assignment preparation work)
Corporate Responsibility (CR) and Strategy
Different Models of Corporate Citizenship
Reading: Ogola, F. O. and Mungai, E. Corporate Social
Innovation in East African Breweries Ltd (EABL) B: The
Launch of Senator. EuropeanManaging strategic change
Organizational structure and control
Live Case: CIT (to be issued in class)
Challenges of Strategy Execution : Building a Capable Organization:
HBR Reading:Turning Great Strategy into Great
Performance