Section outline
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Environmental, market, customer and competitor analysis
Case Reading: Harlequin Enterprises LTD: The Mira
Decision -
HBS Reading: Corporate Strategy, Module Note Bharat N.
Anand Product number -
Case: Unilever In India- Giving a new life to Lifebuoy
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Value chain analysis Core Competences
Reading: Putting Your Finger on Capability
HBS Case: The Wine Industry :Andrew C Inkpen ,Rod Philips
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Different Models of stakeholder theories, Power,
Legitimacy and Urgency perspectivesReading: The Brent Spar Incident: "A Shell of a Mess",
Study week (assignment preparation work)
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Different Models of Corporate Citizenship
Reading: Ogola, F. O. and Mungai, E. Corporate Social
Innovation in East African Breweries Ltd (EABL) B: The
Launch of Senator. European -
Organizational structure and control
Live Case: CIT (to be issued in class)
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HBR Reading:Turning Great Strategy into Great
Performance -
Analogizing Strategy Implementation in the context of the Military.
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